Sensitive internal communications regarding employee procedures for certain situations could pose a reputational risk for an organisation.
How is it handled now?
Company-wide emails are typically circulated informing staff of the nature of the subject and how they should respond to any questions that may arise from external parties.
How is the current state bad?
Internal emails are easily leaked and proliferated. Accidental (or intentional) forwarding of the communication can cause further damage to an organisation’s reputation.
Reply-all responses from internal parties can both smother important information and cause an unnecessary distraction for all involved.
How does Purposeful improve?
Communications can not be forwarded, accidental or otherwise, so the potential of confidential information leaks is reduced. The inability to freely respond inhibits unproductive discussions and decreases internal communication load.